Luxury Fashion Photography: Behind the Scenes on the French Riviera with TweedLaBel
A sophisticated editorial fashion photograph featuring a female model dressed in TweedLaBel's luxury collection, elegantly posed while reading a TweedLaBel branded newspaper in the French Riviera. This creative brand integration showcases our London team's innovative approach to fashion storytelling through carefully composed lifestyle imagery. Photo © Gareth/Scott Ramsey Photography & Videography
Where Timeless Elegance Meets Modern Luxury
The French Riviera has always been a symbol of haute couture and unmatched glamour. From Coco Chanel's groundbreaking beachwear in the 1920s to the star-studded red carpets of the Cannes Film Festival today, this beautiful Mediterranean coastline continues to influence and inspire the global fashion scene.
Against this backdrop of timeless elegance, our London-based photography team recently embarked on an extraordinary creative journey.
We're thrilled to share highlights from our recent international project with luxury womenswear brand TweedLaBel, where the iconic French Riviera served as the perfect canvas for capturing their innovative approach to reimagining traditional tweed for the modern woman.
A stylish model showcases TweedLaBel's elegant dress while walking across a street in the French Riviera, carrying designer shopping bags and a handbag. This fashion photography captures the essence of luxury lifestyle and contemporary tweed styling in the glamorous Mediterranean setting. Photographed by our London-based international fashion photography team. Photo © Gareth/Scott Ramsey Photography & Videography
A Journey Through Fashion's Most Coveted Coastline
Gareth and Anton, two of our talented team members, ventured into the breathtaking landscapes of the Côte d'Azur, immersing themselves in its unique blend of natural beauty and sophisticated charm. Their visual journey, led by Gareth (shooting the photos) and Anton (capturing the video), began in the enchanting medieval streets of Grimaud Village, where the centuries-old stone architecture beautifully contrasted with TweedLaBel's contemporary designs. The team then set off for the charming destination of St. Tropez, where stunning yachts swayed gently on the beautiful blue waters, and the sunny promenades buzzed with energy. This lovely setting was the perfect backdrop to showcase the exceptional versatility of the collection!
The iconic Carlton Hotel in Cannes served as a prestigious backdrop for our TweedLaBel luxury fashion photography assignment. This landmark location on the French Riviera perfectly complements the brand's sophisticated aesthetic, captured by our London-based international fashion photography team during their Mediterranean shoot. Photo © Gareth/Scott Ramsey Photography & Videography
With just enough time for a coffee and a croissant, their adventure culminated in the iconic city of Cannes. In this setting, the cinematic allure of palm-lined boulevards and pristine golden beaches perfectly reflects the brand's luxurious aesthetic, leaving a lasting impression of elegance and glamour that our photographer, Gareth, has beautifully captured.
"Capturing fashion in the French Riviera presents a unique opportunity to blend historical grandeur with contemporary style," notes Gareth. "Each location offered its own distinctive energy that allowed us to tell different facets of the TweedLaBel story."
One Team, Complete Visual Storytelling
What truly sets our luxury fashion photography approach apart from others in London and beyond is our unique, comprehensive, integrated methodology. Instead of coordinating multiple specialised teams, our versatile crew seamlessly created a complete visual package that includes:
Editorial photography capturing both intricate garment details and sweeping environmental contexts
Dynamic video content that brings the collection to life through movement and narrative
Breathtaking drone footage providing magnificent aerial perspectives of the models against the stunning Mediterranean landscapes
This integrated approach ensures a consistent visual story across all platforms while being incredibly efficient for our clients. The cohesive aesthetic throughout all media eliminates the stylistic inconsistencies that often occur when multiple creative teams are involved.
An authentic editorial fashion photograph capturing a candid moment as the model, dressed in TweedLaBel's luxury tweed collection, adjusts her shoe while crossing a street in the French Riviera. This lifestyle fashion photography demonstrates our London team's ability to create natural, magazine-worthy images that tell a compelling brand story. Photo © Gareth/Scott Ramsey Photography & Videography
Reimagining Tweed in Paradise
TweedLaBel stands at the fascinating intersection of heritage and innovation. Their collection reimagines traditional tweed, a fabric often associated with cooler climates, into sophisticated, lightweight pieces perfectly suited for Mediterranean elegance.
Our photography team carefully selected locations that would complement the collection's refined palette and textures. The weathered terracotta walls of Grimaud Village enhanced the earthy tones in the daywear pieces.
A striking fashion photograph captured during our international shoot featuring a female model wearing TweedLaBel's luxury collection while elegantly posed aboard a speedboat on the azure waters of the French Riviera. This commercial fashion photography showcases the brand's modern approach to tweed in an aspirational Mediterranean setting. Photo © Gareth/Scott Ramsey Photography & Videography
"The juxtaposition of these contemporary tweed designs against the timeless French Riviera settings created a visual dialogue between tradition and innovation," explains Anton. "Each photograph and the video footage I created tell a story of reinvention, both of the locations that have evolved over centuries and of the fabric that continues to find new expressions."
Your Vision, Our Global Expertise
This international fashion photography project exemplifies our commitment to bringing brand visions to life, wherever in the world that might be. Our London-based team specialises in destination luxury brand photography that captures not just clothing but the complete lifestyle and essence of your brand.
Check out these images from the shoot, and stay tuned for the video content coming soon to our page! Have an international project in mind? Whether you're considering the sun-drenched Mediterranean, the bustling streets of a global metropolis, or the serene landscapes of remote destinations, we're excited to collaborate with you to bring your vision to life.
Drop us a message today to start the conversation about your next international fashion photography project. From concept development to final delivery, we provide the complete visual storytelling package your luxury brand deserves.