Last autumn, I told you about how Repair Smart in West Sussex had asked me to come in and take some photos for their website and a marketing campaign that they were planning. Run by two brothers, Mike and Nick, it's a brilliant family business, with a tangible care for their customers. My role as a commercial photographer was to find a way of capturing the essence of their business – their ethos – through my pictures.

I always welcome new photography and videography enquiries from businesses – even if they turn out to be something that I can't or don't choose to undertake. Recently I received one from a company who were looking for some new staff profile shots. What became clear when I spoke with them was that they were accustomed to photographers working in a particular kind of way – namely, coming in, taking lots of shots, sticking them all on a memory stick and handing it over.
That got me thinking about how I work – and equally, how I don't.

Over the course of several years now, I have regularly managed to get articles for my West Sussex clients published in their local newspapers. In this blog post, I'll explain why creating an old-school press release is still important in this digital age.

I really enjoy creating marketing content for small businesses in West Sussex and a recent photography assignment in Littlehampton was no exception. In this blog post, I'll let you know why it's essential to create storytelling images to market and promote a business.