Corporate Photography It's All About Location Location Location Especially In A Big City Like London

When people ask me why I love being a corporate photographer, the answer I give is perhaps not the one they were expecting. You see, it’s not about the photographs per se - although, of course, I am incredibly passionate about my art and craft and I take pride in the pictures I create. And it’s not the freedom I have to choose which jobs I accept (though, I’ll concede, it’s a privilege to be in that position). No, for me, the thing that I am most grateful for is that every day is different.

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Creative Commercial Photography For Marketing Campaigns That Need To Tell A Story - Selling The Sizzle Not The Steak

Last autumn, I told you about how Repair Smart in West Sussex had asked me to come in and take some photos for their website and a marketing campaign that they were planning. Run by two brothers, Mike and Nick, it's a brilliant family business, with a tangible care for their customers. My role as a commercial photographer was to find a way of capturing the essence of their business – their ethos – through my pictures.

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Commercial Photography - An Insight Into How I Work, The Devil In The Detail

I always welcome new photography and videography enquiries from businesses – even if they turn out to be something that I can't or don't choose to undertake. Recently I received one from a company who were looking for some new staff profile shots. What became clear when I spoke with them was that they were accustomed to photographers working in a particular kind of way – namely, coming in, taking lots of shots, sticking them all on a memory stick and handing it over.
That got me thinking about how I work – and equally, how I don't.

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Commercial Photography - show and tell: how photos can build a brand and help market your business.

What do you look for in a brand? Why do you choose one business over another? Pictures of your business and its people communicate what it’s like to be a part of the brand. It creates familiarity, which is the first step towards loyalty. As a commercial photographer, I speak with many UK business owners about how professional pictures can help them connect with their customers.

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UK Highways Maintenance Photographer - Dartford Crossing Kent Commercial Photography Shoot

Working as a professional commercial photographer in the UK, I often find myself in unusual locations. It's all part of the job, but the night I spent photographing a Highways Maintenance vehicle on a deserted Dartford Crossing Bridge near Kent, I'll remember for some time.

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UK Commercial Photographer - Car Body And Vehicle Repair Business Photography Shoot

Working as a Commercial Photographer in the UK, I get to work with both large companies and small local businesses. I especially like working with small family-run businesses, and on this recent photography assignment, I was hired to photograph a car body repair business in West Sussex.

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